The Heritage collection is inspired by Georg Jensen’s original designs from the Art Nouveau period and encapsulates the vintage jewellery trend. The curved lines and ornate, natural motifs used in the Art Nouveau period are referenced in the collection, making each piece infinitely eye-catching and enchanting.
Ever since 1904 the timeless Scandinavian designs from Georg Jensen have spread joy and elegance with a unique combination of craftsmanship, functionality and artistic aesthetics.
Georg Jensen was instrumental in defining the character of the twentieth century Scandinavian Design by drawing on Danish traditions and infusing them with a progressive design rationale. He rejected the popular taste of the time for romantic and historicist ornamentation and ostentation, instead embracing the avant-garde Art Nouveau style with its simple organic forms and craft-based approach to production. Georg Jensen was a sensitive artist endowed with a great talent which made it possible for him to turn his vision into reality.